What you need to do to crack the code 🎯 #Hack the Social Media Platforms to launch your BIZ Growth🙌💯
Every small business should be on social media, especially Facebook. From its powerful advertisement options to Facebook groups, Facebook has many tools small businesses can and should use. A solid Facebook presence helps you engage potential customers and grow your business.
1. Create a business page.
If you want to have a solid and professional Facebook presence, you need to create a separate page for your business- your personal Facebook profile won't cut it. A page is like a regular profile, but it's for brands and business. Also, instead of asking to "friend" someone, users must "like" a page to see its posts.
When you organize your Facebook page, you'll notice there are a lot of options to customize it. You should add as much information about your business as possible, including your address, contact information, website, business hours, products, etc. It's important to also add profile and cover photos that reflect what your business does.
2. Post consistently.
To use Facebook for business promotion, you need to do more than set up a Facebook page – you need to use it and post consistently.
Post as frequently, at a minimum, once per day, and spread posts out throughout the day. Your audience and customers want to feel like they know your business and can relate to you.
3. Promote your page.
What good is sharing and creating great content if no one sees it? Fortunately, there are ways to build a following on Facebook. When you first create your page, send invites through Facebook to your current friends.
Traditional and current business marketing techniques can also help you grow your audience. You should put a link to your Facebook page in your email signature and on your business cards. It's also good practice to include all of your social profiles on your website and any marketing materials you produce.
4. Engage your followers.
Facebook’s new algorithm favors posts and pages that create engagement. You have to know your audience. You can’t know them if you don’t engage with them. This is probably the biggest “area” for targeting! Before posting anything on Facebook, you should ask yourself if it will create a conversation. It's also important to remember that Facebook is a social media platform, so you should be social.
You are now promoting for your business so you should interact with followers by responding to customer comments, questions and concerns. Use your Facebook page for what it's meant to be: a social site. Get to know your customers' needs by hosting polls and responding to reviews. The key for the best engagement is posting “quality” content.
5. Leverage friends of fans.
People are known to be more likely to try something if their friends already use it.
Social media is the new 'word-of-mouth.' You want people to be able to tag your business when they're talking about you. Your friends/customers can be your biggest advocates and therefore biggest advertisements.
When customers interact with your page, their friends will see the activity in their newsfeeds. You can also foster more interactions by using polls and asking questions to followers of which you want to gather quality feedback.
Be Creative at the center.
But, of course, all this could mean nothing without being compelling and creative to back it up. Our rapidly evolving social footprint means that audiences expect high-quality visual assets, optimized to the format, screen, or platform they view it on. The best way to start learning social media marketing is through hands-on application. Social media is a human-centric medium. Translate your customer’s journey into audience-specific goals.
• Awareness -capturing your customer’s attention
• Conversions -driving your customer’s actions
• Advocacy -earning your customer’s referral
Experimenting with new platforms will allow you to gain an understanding of what resonates with your consumers, working with the data to seek the best solutions for your business.
Organic reach isn’t what it used to be, but if you’re investing time on a channel, you should be investing in audience growth. From invite-to-likes to proactive following, engagement groups, and retargeting, there are many tactics for growing your audience. If you truly follow these steps, your brand will grow by default and you will be sitting in a different place six months from now.